Market leadership in Germany: Caterwings and Lemoncat join forces.
Berlin, August 2019: The B2B Food Group, parent company of Caterwings and operator of catering platforms in eight countries, acquires LEMONCAT to become the clear market leader for business catering in Germany and all of Europe.
The two companies simultaneously also announced the completion of another financing round.
With the new capital, the investors strengthen the position of the B2B Food Group as the leading online catering marketplace in Europe and Australia. The combination of B2B Food Group’s Caterwings with LEMONCAT brings the enterprise to an unrivaled position in the German Catering market.
"The LEMONCAT team impressed us greatly with its experience and its product focus,” said Co-Founder and B2B Food Group CEO Adrian Frenzel, and added “together we can deliver the best offering for the German customers and strengthen our market leadership even further.” Lemoncat already represents the second transaction of the B2B Food Group in 2019, with the first being the acquisition of Clover3 in Australia. “The Lemoncat acquisition is the continuation of our ongoing strategy of market consolidation“, Frenzel remarked.
Catering is a market worth billions in Germany, with more than 13,000 caterers and combined annual turnover of EUR 9 billion in 2017 (gv-Praxis, DFV). The fact that the food services industry is open to digitalization was recently shown also by the Metro founder study 2015/16.
The European catering market is many times larger still, estimated at approx. EUR 50bn annually.
"The market in Europe is clearly there and the question is not whether it will be digitalized, but only when. Hence I am thrilled to be part of the further expansion of the international market leadership of the B2B Food Group” said Doreen Huber, Founder and CEO of LEMONCAT GmbH.
The German business will continue to be led by Julius Wiesenhütter, Managing Director Caterwings DACH. Doreen Huber joins the management of the B2B Food Group as Chief Product and Supply Officer.
Tech M&A Boutique Blacksquare Ventures acted as the exclusive advisor in this transaction.
About B2B Food Group
The B2B Food Group is one of the world's leading platforms in the business catering sector. Active in eight countries with more than 3,000 catering partners, it offers Europe's largest selection and is the market leader in Australia.
Business customers can easily order their catering online and caterers are provided with support to manage and digitalize their business online.
LEMONCAT is the largest German online marketplace for business catering. Companies will find over 500 selected caterers in more than 400 cities across Germany. Customers can order their catering directly on-line or receive and compare individual offers from different caterers.
Phone: 030 229 570 10